The reassurance trio
Shipping rules, returns and contact. Be explicit: delays, costs, and a human response within 24 hours. Uncertainty is the main reason carts are abandoned.
Each of these pages is also a SEO page. Shipping and returns pages rank for genuine questions and bring qualified, ready-to-buy traffic.
Product pages that sell and rank
One product, one page, one clear story: photo, price, benefits, delivery. Unique descriptions — never copy-pasted from the supplier — are what make a product page rank.
An about page and a FAQ complete the picture: they add the human proof that transforms visitors into loyal customers.
A shop builds trust page by page. We plan these pages from the first draft so that reassurance and SEO grow together.